Primary internal terminology and context source across 105 chapters.
HOK-DIA-TERM-236 · Buying, value and markets
Merchant
The legal or business entity that actually sells goods and enters into the transaction with the buyer. On a marketplace, the merchant, platform, payment provider, and shipper may be different entities.
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TERM USAGE
How this term is used on the platform
- Synonyms / variants
- seller · trader
- Editorial note
- For online purchases, establish who the contracting party is, who issues the invoice, and who is responsible for returns or complaints.
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TERMINOLOGY BASIS
Sources and authorities
The records below form the terminology basis for this entry or its category. This does not mean that every source defines every word on this page. The canonical manuscript remains the primary contextual source, while each external standard, laboratory policy, or regulatory guideline applies only within its own scope.